Case study: Genesis Resources

San Francisco based trading firm

About our client

Genesis Resources is a San Francisco based international trading firm.

Objective

A new website that communicates their international presence with a fresh new and modern look.

Result

With big images of the international cities where they have a presence, we conveyed their international reach with a website in English and Chinese.

Process

Background. Genesis Resources is a successful international trading company that was in dire need of a website. The web agency that they worked with before had delivered a website that was underwhelming. They couldn’t put a finger to it, but knew that it didn’t present them in a way that they wanted to be.

 

Aggressive timeline. Genesis wanted their website to communicate their international presence in 2 different languages. And they wanted the whole process to be finished within a month. We love a good challenge!

 

Website design. We dived right into it with enthusiasm for this new challenge. Our first step was to ensure that we had all the content first in English. With some initial content, we started work on the home page design.

 

Red is a color that indicates wealth and success in China. As a company that has a big presence in China, they wanted some flavor of red to be used in the masthead. Red being a dominant color, we balanced it with blue images on the home page.

 

Knowing how important it was for them to be seen immediately as in international company, we used 6 big and beautiful images from their locations to immediately convey their worldwide presence. We created all the design mockups, coding of the website in 2 languages and the deployment within the month’s timeframe.

 

Goooaall!!!!! We accomplished a unique challenge in flying colors!

The quality of Sujatha’s work exceeded even our highest expectations.

 - Dave S.

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ABOUT PURELYNX

Based in San Mateo, we serve web design clients throughout the San Francisco Bay Area.  Specializing in small to medium sized businesses, we provide website design, web development, SEO, and online marketing.

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