San Mateo based marketing and web design agency

Case study: Ladera Recreation

Aquatics & Tennis

About our client

Nestled in the rolling hills of Portola Valley, Ladera serves as the hub of their community.

Objective

To develop a website that is welcoming and integrates with the recreation management software.

Result

With a responsive new design, they now concentrate on offering more programs.

Process

Background. Ladera’s previous website was dated and they needed a fresh new design along with a recreational management tool. They also wanted a fresh new logo.

 

Logo & website design. Ladera Recreation sits on rolling hills. We took this as our cue and designed a logo that incorporates this aspect that defines the neighborhood. The resulting logo is fun and one that the neighborhood could identify with immediately. Our next step was to collate all their content into a logical structure. This provided us with a blueprint for the sitemap.  They also needed a simple and layman access  to a couple of sections on the website whose content they wanted to edit in-house. We provided them with an easy interface to edit events and the happenings at Ladera.

 

Recreational management system. Their biggest need was to get a recreational management tool that took care of the membership management and the registration process for their classes. We did an analysis of the tools that are being used and recommended RecEnroll to them. This system was already in use by 2 other recreation departments in the bay area one of which was roughly the size of Ladera.

 

Collaboration. Our next part was to integrate RecEnroll with the website to ensure a smooth process for registration. This also included helping Ladera communicate with a payment processor that RecEnroll uses. Throughout the installation and training of RecEnroll, we helped Ladera get comfortable with the tool and were there to assist them in any way possible.

 

Maintenance. After both the website and RecEnroll were released, we have gone into a maintenance mode with them. We are there to help them with any edits that they want to be made on the website.

 

With a tight deadline and many pieces, we were able to bring this to a successful culmination. Hooray to everyone involved!!

“Appreciate you getting things ready for us in a hurry! You are a great partner.”  - Ryan F.

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ABOUT PURELYNX

Based in San Mateo, we serve web design clients throughout the San Francisco Bay Area.  Specializing in small to medium sized businesses, we provide website design, web development, SEO, and online marketing.

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