Case study: Luv2stitch
Case Study: Retail Store
A small business website
Web Design on a Small Business Plan
About our client
Luv2Stitch is San Francisco Bay Area’s premier needlepoint emporium.
Brand Luv2Stitch as an enjoyable, and slightly exclusive experience in which an upper income Baby Boomer woman would like to take part.
Their new website, along with SEO and social media strategy, has established Luv2Stitch as THE retail store for needlepoint in Northern California.
Background. Luv2stitch was initially a full-fledged ecommerce store from where you could purchase from the hundreds of canvases. When the marketing strategy changed to establishing Luv2stitch as an experience as opposed to a purely product selling store, the online presence had to change to reflect the marketing change.
Small business plan. Dale got on our small business plan that lets us ensure that the website is current in content and whose content is continually refreshed. He wanted to engage with his customers on the 3 social media platforms: Facebook, Pinterest, and Instagram. We crafted a plan for him that enables us to do 4 postings a month, including deciding what to post, crafting the post, photographing and image processing of the photo, and finally, the posting of the post to all 3 social media. This plan also includes regular SEO work that ensures the store’s dominance in the local searches.
Logo & website. We created a logo that is sophisticated with an artistic touch. The website design showcases all of the store’s selling points with vibrant colors without being overwhelming. The slideshow image of women laughing and enjoying in front of a wall covered with needlepoint canvases conveys Luv2stitch as a fun social experience while you create beautiful heirloom needlepoint artwork.
Social media strategy. We used a welcoming photograph of the beautiful store with the words “Join the American Needlepoint Guild here every Wednesday” to emphasis the experience that the store offers. We defined a social media strategy that included Pinterest, Facebook, Yelp, and Instagram and created accounts on these for Luv2Stitch. We crafted text that described the store, logo and its offerings. This was used to populate the store’s descriptions on the various social media accounts.
Our weekly postings on the 3 social media have increased the interest in the needlepoint store’s offerings. Our social media activities have increased the number of followers and established Luv2Stitch as the premier needlepoint store in the bay area.
Newsletter signup. Luv2stitch sends newsletter about the current events at the store about twice a month. The website provides an easy way to sign up for these newsletters.
SEO (Search Engine Optimization). To establish Luv2stitch as a premier needlepoint destination in San Mateo and the Greater Bay Area, we worked on SEO with the goal of Luv2stitch appearing on the front page of search results for “Needlepoint in the Bay Area”. We developed a complete online SEO strategy for the store that was implemented in stages. The store now appears on nearly the top of all search results for “Needlepoint in the Bay Area”. Through monthly maintenance, we are able to help the store retain its search rankings at the top.
“Helped me grow my online business and its web presence. We saw a 100% growth in my online traffic within 3 months.” - Dale L.
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