San Mateo based marketing and web design agency

Case study: RC Mechanical Inc.

Redwood City based HVAC experts

About our client

RC Mechanical Inc. is an HVAC expert focussing on keeping your home comfortable for you.

Objective

Design a website with a warm feeling that conveys the comfort of a home.

Result

With a one-of-a-kind website in the HVAC field, RC Mechanical has been able to garner interest and calls!

Process

Background. Based in Redwood City, RC Mechanical works with homeowners to help them keep their homes comfortable. Their holistic approach to HVAC ensures that the a whole home inspection in done before making recommendations.

 

Website design. They came to us when their previous developer left the project leaving them with a half-baked website design and a website that didn’t work well. We used the existing design concept and extended it to the other pages.

 

Marketing messages. We began by understanding their business goals and target market. Our process culminated in coming up with 3 messages that would speak to their audience’s pain.

 

Website maintenance. A website that is not maintained will start to degrade and lose its effectiveness. When a site begins to look unmaintained or stale, it reflects poorly on the brand. With our monthly website maintenance plan, not only are the underlying technologies updated regularly, we also update the website with any new information.

 

SEO. It was very important for the owner that RC Mechanical comes up in search results. Together we made a list of keywords for the website. We then used these specific targeted keywords/phrases on the website to improve the search engine ranking of website, After 4 months, they now appear on the 2nd page of the searches from 6th page.

 

Social media. It has been important to the owner that they reach out to the audience on social media. They had a presence on Facebook already. We expanded their presence to Houzz from where they have received many calls.

 

Yet another thrilled PureLynx client!

The quality of Sujatha’s work exceeded even our highest expectations. - Dave S.

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ABOUT PURELYNX

Based in San Mateo, we serve web design clients throughout the San Francisco Bay Area.  Specializing in small to medium sized businesses, we provide website design, web development, SEO, and online marketing.

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